Nobody cares about your Corporate history, sorry!

Most presentations start the same way: with a slide about "who we are."

Typically, it’s a slide (if you're lucky, just one) packed with details about the company’s founding year, global offices, number of employees, revenue, and product lines.

Every time I see this, I can't help but think: Who cares? And honestly, that’s what the audience is likely thinking too.

It’s not that a company’s history isn’t valuable. I, too, enjoy learning about how a business started, but that’s something I’d research on my own time if I’m curious. In the context of a presentation—especially a sales pitch—starting with your company’s backstory is not the best approach.

Your company’s past is not immediately relevant to your audience, particularly if they’re prospective buyers.

Most people don’t care about your history; they care about what you can do for them today.

Kicking off with a laundry list of facts and figures is a surefire way to lose attention before you’ve even gotten to the heart of your message.

Moreover, starting with your company history doesn’t automatically establish credibility.

While those details may matter to you, they don’t necessarily demonstrate why your audience should trust you or your expertise. Instead, open by addressing the problem you solve, the value you bring, and why your company exists today. That’s what truly grabs attention and builds trust.

Your audience is much more interested in understanding why your company was founded, what problem it aims to solve, and how you can help them. Lead with that, and you’ll have their attention from the start.